World Class Scholars is a free, online education and cultural exchange program that matches students with teachers worldwide to create global classrooms. Important stuff! This one’s a big deal!
World Class Scholars came to us with a helluva request: to reset and recraft their identity from the ground up, from logo to brand guidelines to website, and at their physical space in the Women’s Pavilion at the Dubai Global Expo 2020.
And you want us to get it all done before the Expo takes flight? Challenge accepted!
We built their new Brand Universe with the goal of creating a truly immersive experience at their Expo 2020 space. Armed with a new set of guidelines and an identity to match, we elevated their brand!