Aseer

Industry
Destination
Services
Brand Guidelines, Brand Identity
Saudi Wonder Awakened
The Aseer region of Saudi Arabia is situated on a gorgeous, lush plateau. In 2018, the Saudi government began a revitalization project for the region, encouraging growth and tourism. As the location of the country’s highest mountain peak, Aseer is literally up-and-coming! And, in order to reach the largest possible audience, it was to give the region a visual identity.

The problem:
How do you introduce a timeless place to the world? Should you modernize? Should you stick solely to ancient traditions? Glamorize natural beauty or emphasize modernity? Or do you strategically choose a little bit of everything?

What we did:
For this project, La Mesa handled branding, positioning and identity application. Utilizing a brilliant palette of purples and yellows, and triangular shapes signifying a region always on the move, our goal was to communicate a modern, fun feel, while staying true to thousands of years of cherished history.

Summary: We rebranded Aseer, bringing it into the Twenty-First Century by way of the First.
Industry
Destination
Services
Brand Guidelines, Brand Identity
Lamesa * dubai/singapore
© 2017 – 2024 all rights reserved

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Lamesa * dubai/singapore

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© 2017 – 2024 all rights reserved

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Lamesa * dubai/singapore
© 2017 – 2024 all rights reserved

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